Speaker: Actively manage social media in your ophthalmology practice

KOLOA, Hawaii — Ophthalmology practices should embrace technology, including social media, because it “has transformed the way we do business,” but there are both advantages and challenges, a speaker said here. “There is less control over access and distribution,” Candace S. Simerson, COE, CMPE, CAHCM, Minnesota Eye Consultants president and COO, said at the Hawaiian Eye meeting. Ophthalmology practices should keep in mind that social media postings create a permanent written record, HIPAA rules apply, and patients can disclose their own information but the practice cannot. And, sometimes, silence is (Read more...)

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