Botanically based ingredients have received attention
due to their validated efficacy and key roles
in many cosmeceutical formulations on the
market today. In addition to their primary functions,
many provide ancillary benefits that promote
p…
Integrating New Technologies Into Your Practice
When considering whether to incorporate
a new technology into your practice, it is
important to first consider the gaps that
your practice has in its offerings and determine
the areas in which you can provide better care
for your patients. A …
Topical Eye Products: What Really Works?
When it comes to eye cosmeceuticals, there
are many excellent yet diverse technologies
available today. First, it is important
to understand the etiology of under-eye
dark circles. There are six basic issues that contribute to
this annoying e…
Dry Eye Diagnostics
Traditionally, clinicians have made the diagnosis
of dry eye disease (DED) based on a patient’s
history, slit-lamp examination, Schirmer testing,
tear breakup time (TBUT), and conjunctival and
corneal staining. Since the revolutionary introd…
The Subliminal Difference: Sell The Outcome
Cosmetic surgeons employ numerous tools to
provide minimally invasive rejuvenation, including
neurotoxins, fillers, energy-based devices,
and more. But we do not sell these products
and services. Rather, we are in the business of “selling”…
The Progressive Use of Progressive Lenses
The options for addressing presbyopia are constantly
expanding. Benjamin Franklin invented bifocals;
he wore them on his trip to France and stated that
they helped him understand French better, probably
because he was able to see more clearly …