When your eye care website gets linked by a
respected website, blog, online publication,
forum, or social network, search engines
view it as a kind of endorsement for your
website. Search engines judge the value of your content
based on the n…
Health Care Reform: Past, Present, and Future
emThis article brings two common sayings to mind. First, “the writing is on the wall”; the Affordable Care Act will without question
change some of the fundamental assumptions about how a successful eye care practice is run. Demand for ser…
The Year That Was: 2013
CORNEAL DISEASE/DRY EYE
strongTear Film and Lipid Layer Testing/strong
Tear film hyperosmolarity has been cited as the best
marker for the diagnosis of dry eye disease (DED)sup1/sup and
may be one of the earlier par…
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What Makes Southern Eye Center Tick?
It is often said that balance is the key to success, and
Southern Eye Center (SEC) in Hattiesburg, Mississippi,
exemplifies that credo with a practice built on equal
parts ‘”high touch” and “high tech.”
“It’s all about g…
Innovation and The Human Element
Technology plays a significant role in eye care.
From assessing patients’ visual abilities to diagnosing
disease states that may not be associated
with physical signs, the devices used in the typical
eye care practitioners’ clinic are indi…