BLOG: What the latest evolution in the Google search algorithm means for online advertising in 2014

Penguin, Panda and Hummingbird, oh my! Just when you thought you were getting the hang of how Google’s search algorithms of Panda and Penguin worked, Google turned 15 and surprised everyone with Hummingbird, which affected 90% of searches worldwide. A search engine algorithm is a formula used by Google to take a user’s search terms and combine them with information on websites to provide the person performing a Google search with the best possible match. Seventy-seven percent of patients looking for health care information online begin by visiting a search (Read more...)

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