BLOG: Creative vs. effective marketing

Creative marketing and effective marketing are, unfortunately, not one and the same. Creative marketing is just that, creative. It’s artistic or clever or funny. People like these ads. The problem is that, even though people like them, they often don’t remember what product or service was actually being marketed. Effective advertising ensures that you get your name out there and brand your business. This is not to say that being creative is bad — far from it. You just need to make sure you don’t sacrifice effectiveness for creativity. To (Read more...)

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