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Developing a dry eye clinic, part 1: If you build it, they will come
In just a short couple of weeks, we will convene en masse in Las Vegas for our annual shindig, the American Academy of Ophthalmology annual meeting. As usual, we will be buying stuff and selling ourselves, and the hot topic is going to be dry eye. Seriously, hotter than femtosecond laser-assisted cataract surgery! Even more than that, being a dry eye doc is going be cool; who doesn’t want to be cool?Admit it: You would like to be cool.