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Case study in disruptive innovation: Target marketing and the dry eye center
At OSN New York 2015, Ocular Surgery News held a symposium on disruptive innovation in ophthalmology, discussing new diagnostics, devices and therapeutic treatments that could be considered disruptive. This series takes a look back at disruptive innovations in ophthalmology to examine how and why they were able to change ophthalmic practice.In this installment, OSN spoke with Darrell E. White, MD, of SkyVision Center and OSN’s The Dry Eye columnist, about how market research helped launch the now ever more popular dry eye center.