Dry eye patients being priced out of better care

It wasn’t really an epiphany, actually. More like that last bite when your puppy pushes it just a bit past cute and into “ouch!” An epiphany would involve something really big, like a patient asking if $1,200 for a 3-month supply of her dry eye medicine was a lot. It is funny: We deal with that kind of question so many times each day, we have adopted the warped worldview that it is some kind of normal.No, what finally broke through for me was no fewer than a half dozen consecutive dry eye patients who were not taking any of the over-the-counter tears I had recommended. Each had dropped the very specific brands I had individually specified for them in favor of a generic house brand. Every single one had then suffered a symptom setback.