What is the single most difficult aspect of launching your own company or bringing your product to market?

POINTFor any new company looking to bring a unique product to market, it is crucial that a balance is struck between each of the relevant constituencies across each stage of the process. This is particularly difficult in the field of ophthalmology when dealing with patients having either no vision or very poor visual acuity (such as hand motion). Indeed, it is not uncommon that the two most important constituencies — the regulatory agencies and the payers — would have divergent or misaligned focal points. Gaining the satisfaction of both is the most difficult aspect that we have to anticipate here, because what might be very meaningful for a patient’s quality of life might not translate into a measurable and statistical difference in EDTRS letters from baseline.