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Shire reports quick uptick in Xiidra prescriptions
At the end of 2016, about 1,000 physicians each week were joining the ranks of those newly prescribing Xiidra for dry eye disease, according to the head of the company that launched the medication last year.Flemming Ornskov, MD, CEO of Shire, spoke of the rapid rise of Xiidra (lifitegrast ophthalmic solution 5%) at the 35th annual J.P. Morgan Healthcare Conference in San Francisco.