So you wanna be a KOL: Careful what you wish for

“We all just wanna be big rock stars and live in hilltop mansions driving 15 cars.” – Nickleback
So, you have decided that you would like to be a key opinion leader, a KOL, and offer your brilliance to make the world a more peaceful and verdant place. What could be more fun, right? Fly all over the country and enlighten your ophthalmic brethren/sisthren about the latest innovations? Dine in fancy restaurants, dropping all kinds of bon mots before noshing on bonbons at dessert? And you get paid, too!
I (Read more...)