“Planning is bringing the future into the present so that you can do something about it now.” – Alan Lakein
“Let our advance worrying become advance thinking and planning.” – Winston Churchill
Not even one ophthalmic practice out of 50 has a written, updated business development plan. There are understandable reasons for this.
Ophthalmologists are smart, exacting and professional, but they think and live in the “now.” This is not surprising. Most surgical and clinical work units are highly repetitive and last just 10 minutes. So their time frame
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