“By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well.” – Richard Branson
“The purpose of a business is to create a customer.” – Peter Drucker
Early in its corporate life, now-ubiquitous shipper FedEx hired high school dropouts to make the rounds of office buildings and businesses, picking up and dropping off what were then mostly $11 packets of urgent correspondence, contracts and payments. The logic was, “It’s an $11 sale. We don’t need — and can’t
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