The three Ps to facilitate the premium channel conversion

The three Ps, no matter the industry or business discussed, always come down to the three same principles: people, process, product. There are many variations of the three Ps, and occasionally there is a fourth P known as performance. The core ideas are always the same nonetheless no matter how they are applied. As a premium surgeon, the procedure for converting patients to advanced technology always implements the three P/four P principles. Below I discuss my personal strategies step by step, invoking all four Ps in the conversion process as (Read more...)

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