Shire has launched a new initiative called “screen responsibly,” aimed at prioritizing eye health in a world saturated with screens and technology, the company announced in a press release.
An extension of Shire’s eyelove campaign, the initiative is a partnership with Thrive Global and is dedicated to promoting awareness of the effects of screen use on eye health and encouraging responsible screen habits, the release said.
A screen responsibly survey found nearly two-thirds of eye care professionals reported an increase in eye-related issues, including dry eye, attributed to
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