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On the horizon and over the rainbow
Every time I think about “new and improved,” I think back to two of the biggest busts in the history of consumer goods, New Coke and New Tide. Both were indeed new, and New Tide was also advertised as “improved.” Said so right on the box/bottle. We all know how the New Coke story played out. Microscopic sales and universal ridicule led to a plummeting stock price and the eventual capitulation and removal from the market. New Tide may have been “improved” in the lab, but out in the wild (Read more...)