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Blue Chip Wins Gold and Bronze Shopper Marketing Effies
CHICAGO--(BUSINESS WIRE)--lt;a href="https://twitter.com/hashtag/Advertising?src=hash" target="_blank"gt;#Advertisinglt;/agt;--Effie Worldwide, in partnership with the Path to Purchase Institute, awarded Blue Chip with two Effies in Shopper Marketing at this year’s P2P Summit in Fort Lauderdale, Fla. Blue Chip received a gold Effie for its work on Bausch + Lomb’s LUMIFY new product introduction, and a bronze Effie for its e-commerce campaign with Procter and Gamble (P&G) and Boxed.com’s Winter Olympics partnership. Each year, the Shopper Marketing Effie Awards recognize “the most effective