Amgen, Merck, Eli Lilly and the Association of National Advertisers sued the Trump administration last week, seeking to avoid complying with an HHS rule that requires the list prices of certain prescription drugs in direct-to-consumer television advertisements.
Healio Primary Care has previously reported the rule mandates that direct-to-consumer television advertisements for prescription drugs covered by Medicare or Medicaid include the list price — also known as the Wholesale Acquisition Cost — if that price is equal to or greater than $35 for a month’s supply or for the
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