Selling consultations on Amazon may be an innovative strategy for reaching patients at an age when cataract develops, with benefits for both the clinic and families as a whole, according to Julien Buratto, co-founder and CEO of Neo-vision Cliniche Oculistiche in Milan, Italy.
This project, the winner of the ESCRS Practice Management and Development Innovation Award 2019 with almost 50% of the votes, was not primarily dictated by marketing objectives, but rather by social considerations.
“We wanted to encourage the younger family members to take care of their parents and grandparents,
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