A new study on Choosing Wisely showed the campaign’s recommendations had strengths and opportunities for improvement, one of the study’s authors said.
The Choosing Wisely campaign was launched in 2012 by the American Board of Internal Medicine Foundation and Consumer Reports. It was founded on the principle of avoiding services with “no or minimal benefit to patients in specific clinical situations," and "is also a public education campaign in which professional societies create lists of low-value services that that physicians should avoid," Ishani Ganguli, MD, MPH, an