In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, offer four tips to help physicians utilize pay-per-click advertising.
“You want to select your geography properly,” Evans said. “Google lets you select zip codes very effectively. Many practices use too wide of a geography, and they’re just wasting money. You have someone 2 hours away that clicks on your ad that’s not going to come to your practice.”