In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss Meta Pixel and the potential risks physicians should be aware of when using it on their practice website.
Pixel will help physicians know how patients engage with their website, which is an important part of managing online presence, but they need to be aware of the risks of accidentally breaching patient privacy to avoid legal issues, Evans said.