In this ongoing Healio Video Perspective series, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how physicians should handle the management of their websites in the event of a practice acquisition or merger.
Evans explained why practices should try to retain their original brand domains in the event of these kinds of changes and how rebranding may act as a setback for web traffic.
“The older the domain name, the more Google values it,” Evans said. “So, with everything else being equal, if you have an older domain (Read more...)