In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss common mistakes ophthalmologists should be aware of regarding their professional websites.
According to Evans, physicians must confirm that they own their websites. Transitioning a website after a move to a new digital marketing company can be difficult if the physician does not have the ownership rights.
“Even though [the doctors] pay a high monthly fee, as it turns out, they don’t own the website,” he said. “The company retains ownership of it, and it’s kind of in