In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the difference between attracting patients through successful SEO vs. their practice’s existing brand.
“I think the important thing for practices to focus on is their business and how is their business performing in terms of the internet,” Evans said. “Every practice should be focused on local patients interested in procedures.”
According to Evans, keeping track of the number of local patients who find an ophthalmology practice online will help determine the efficacy