In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, overview the steps for tracking a website’s performance with Google Analytics 4.
Ophthalmologists must make the effort to correctly set up Google Analytics 4 on their website to accurately track their website’s online performance.
“Docs, if your website does not have Google Analytics 4, make sure that you speak with your practice administrator or your IT folks and get it implemented,” Matossian said.