Tarsus Pharmaceuticals has launched a campaign for Xdemvy to raise consumer awareness about Demodex blepharitis, according to a press release.
The “Mite Party” campaign, which includes cartoon representations of Demodex mites having a party on the eyelids, is intended to help patients identify Demodex infestation and encourage them to seek medical help.
Aziz Mottiwala, chief commercial officer of Tarsus, told Healio that patients want to understand and be educated about their condition.
“This is especially true for Demodex blepharitis patients — many of whom have suffered