“The only function of economic forecasting is to make astrology look respectable.” – John Kenneth Galbraith
“Forecasting is simply not a strength of the species; we are much better with tools and narrative storytelling.” – Barry Ritholtz
Last month we covered things to consider when writing and using a long-term strategic business plan. Because such plans are more often “A-B-C” words on a page rather than objective, accountable numbers (which are as important in business as medicine), let’s get more granular this month and discuss the “1-2-3s”