In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to revise or update a practice’s website without affecting its online ranking.
According to Evans, despite common scare tactics used by some marketing companies, redesigning a site or moving a site to another organization will not inherently affect its ranking on Google. This is because the rankings are based not on the website but the URLs.
“If you have a website and you change the URLs like a lot of companies mistakenly do, then you lose all that longevity you have with Google,”