In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how to increase patient interest in elective lifestyle and cosmetic ophthalmic procedures now that the post-COVID-19 surge has slowed down.
According to Evans, practices should rely on a targeted strategy that combines online marketing techniques such as pay-per-click advertising with traditional advertising methods including community networking and charity sponsorships.
“Get those other brand mentions out there and build your practice the traditional way,” he said. “And that