ORLANDO — In 2025, improving digital marketing is key to building an ophthalmic practice, according to a speaker at Telling It Like It Is.
“We are all in the marketing business,” Troy Cole, founder of LogiCole Consulting, said. “We are all marketing our practices and marketing our services to potential patients and to patients who are already with us to continue their care and build that lifetime value.”
To improve a practice’s visibility online, specifically on Google, Cole recommended implementing a “five-star review system.” To do this,