Ideas for this column come from all kinds of places.
This one actually came up while I was attending the 30th OSN New York meeting in midtown Manhattan. (Aside: Huge congrats to the OSN family and especially to Dr. Lindstrom on such a milestone.) While there, I had a number of sit-downs with both fellow physicians and colleagues from industry. One conversation stood out: How should we be thinking about samples?
It struck me that the answers to this question are largely generational, and even more so that they might illustrate the vast differences between the care experienced in academic centers