In the era of digital communication and social media, establishing and protecting the reputation of a medical practice have become even more critical.
In the past, reputation was built on face-to-face interaction, personal recommendation and word-of-mouth referral among friends, family members and colleagues. Marketing statistics said that, on average, happy customers would share their experiences with three people and unhappy customers with 20 people. But nowadays, when sharing means posting on the internet, the potential recipients of the message, good or bad, are countless, with no