Connection points help guide patients through IOL selection process

Educating cataract surgery patients about lens options while also efficiently obtaining needed preoperative information can be a heavy lift.
It is important to have a deliberate and intentional system in place for communicating with patients and selecting the best technology. In our practice, there are four structured connection points to guide patients through their IOL choices.
First, patients receive a pre-appointment welcome email that includes reading material and a video about cataract surgery. I want patients to be able to peruse this material for the first time in the comfort of their