In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss avenues for digital advertising for an ophthalmic practice.
“It’s important to work with somebody who understands eye care. Eye care is a very technical area. There are a lot of different types of procedures that patients don’t necessarily know what they do,” Evans said. “Surprisingly, even in today’s age, people confuse cataract surgery for LASIK. It’s very important to have someone who understands eye care and the internet to get the best for your