Vision care professionals who receive even small transfers of value from pharmaceutical companies, such as meals, gifts, and travel and speaking fees, are more likely to prescribe branded as opposed to generic drugs, according to a study.
The investigation was carried out specifically on prostaglandin analogues (PGAs) because a generic latanoprost exists as an alternative to the branded drugs and, due to the lower cost, was associated in studies with greater odds of treatment adherence. A retrospective cohort analysis of PGA eye drop prescribers was performed using a nationally representative