In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how content marketing can help promote a practice.
“Content marketing is really education about the benefits of the procedures that you have and the things you can offer the patient, but not in a direct, procedure-specific way,” Evans said. “There are a number of ways you can do content marketing. The easiest thing you can do is to use educational articles on your blog posts.”