TAMPA, Fla. — Three keys to increase premium IOL conversions in private practice are to know the data, to be fully committed and to rethink the patient journey, according to a speaker here.
“You should know what your conversion rate to premium IOLs is. Do you know where you actually are?” Carrie Jacobs, COE, said at Telling It Like It Is.
Once a surgeon knows the current conversion rate, a target can be set. Then, the surgeon must commit to that target and have the practice team commit to achieving it as well, she said.
“You can’t do that alone. They have to believe