VIDEO: Google Business Profiles must be updated regularly for effective online marketing

In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, explain what a Google Business Profile is and why practices should claim and update their profile.
According to Evans, a Google Business Profile is a significant element of a practice’s online presence that provides key information for patients.
“It’s very important for the content to be constantly upgraded as a functionality becomes available,” Evans said. “That means that once a month or so, somebody in the practice probably needs to lay physical eyes on the profile, look at