In 2023, an annual awareness campaign on dry eye disease was launched in Italy in collaboration with 400 ophthalmology clinics and hospital departments and with the support of AbbVie.
We named the campaign “Vediamoci rOSa” (“See pink”), in which the two central letters of “rosa,” OS, are an acronym for “occhio secco,” Italian for “dry eye.” Targets of our campaign were women and physicians, not just ophthalmologists but family doctors, gynecologists, endocrinologists, oncologists and all other health care professionals involved in women’s