MIAMI BEACH, Fla. — Social media is a vital component for running a successful practice that attracts and maintains patients, according to a speaker at South Beach Symposium.
“A study from 2019 revealed that almost 80% of Americans have a social media profile,” Karan Lal, DO, MS, FAAD, a double board-certified pediatric and cosmetic dermatologist in Scottsdale, Arizona, said during the presentation. “Over 99% of United States hospitals use at least one social media platform to interact with patients.”
Social media has transitioned from a source of entertainment to a necessity for professional