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BLOG: The silver surfers are hitting the Web
A few weeks ago, I was talking to a client in the Midwest. The marketing director was looking for something fresh for social media, and I suggested a campaign for seniors. Immediately she shot it down, saying that seniors don’t get on the Web and just aren’t computer savvy. I disagreed and was happy to recite some numbers for her. In 2012, Pew Research came out with new numbers on seniors and the Internet, and they were astonishing. Fifty-three percent of adults living in the U.S., age 65 years and (Read more...)