Patient quality of life outweighs bottom line in treatment decisions, speaker says

PHILADELPHIA — Treatment decisions should be based on patient quality of life, not just the financial bottom line, a speaker told colleagues here.“Patient value always trumps financial value when we only talk about finances when two interventions are the same. Then the cheapest one is typically the preferred one. We never go for money first. We always go for patient value,” Gary C. Brown, MD, MBA, said at Macula 2014. “We believe it’s important for you, the physicians, to be out there getting involved and particularly give the soft sell (Read more...)

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