Inattentional Blindness: How Memory Load Leaves Us ‘Blind’ To New Visual Information
Trying to keep an image we've just seen in memory can leave us blind to things we are 'looking' at, according to the results of a new study supported by the Wellcome Trust. It's been known for some time that when our brains are focused on a task, we can fail to see other things that are in plain sight...
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