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NAD says B+L solution package makes no ‘comparative performance claims’
Following a challenge from Alcon, the National Advertising Division determined that “compare to” statements made by Bausch + Lomb and Wal-Mart on packaging for Equate contact lens products are not comparative performance claims requiring substantiation, according to the Advertising Self-Regulatory Council.Alcon Laboratories Inc. took issue with packaging for Equate MPS and Equate Moisture Last containing statements to compare the products to Opti-Free Replenish and Opti-Free Pure Moist, which are Alcon products, the Advertising Self-Regulatory Council (ASRC) said in a press release.