Choosing Wisely helpful, but many physicians unaware of the campaign

While awareness of the Choosing Wisely campaign was low among physicians, a majority of those who knew of the campaign reported that it was helpful and valuable, according to data published in Health Affairs.
“Low-value care ... is widespread in the United States,” Carrie H. Colla, PhD, and Alexander J. Mainor, JD, MPH, both from the Dartmouth Institute for Health Policy and Clinical Practice, wrote. “It is commonly estimated that up to 30% of care is waste, which contributes substantially to costs.”
The ABIM Foundation’s Choosing Wisely campaign was created in

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