Money spent on medical marketing greatly increased from 1997 through 2016, carried largely by a significant surge in direct-to-consumer advertising, which rose from $2.1 billion to $9.6 billion during that time, according to data published in JAMA.
“Health care spending in the United States is the highest in the world, totaling $3.3 trillion — 17.8% of the gross domestic product in 2016,” Lisa M. Schwartz, MD, MS, and Steven Woloshin, MD, MS, both from the Dartmouth Institute for Health Policy and Clinical Practice, wrote. “To capture market share and to (Read more...)
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