Presenting ‘premium’ pricing to the patient: A package deal or a la carte

Welcome to another edition of CEDARS/ASPENS Debates. CEDARS/ASPENS is a joint society of cornea, cataract and refractive surgery specialists, here to discuss some of the latest hot topics in ophthalmology.
As cataract surgery technology has gained unprecedented precision, surgeons now have the capability to customize their outcomes. The use of new IOLs and femtosecond lasers has given us so many options for customization.
This month, Ehsan Sadri, MD, FACS, and Cynthia Matossian, MD, FACS, discuss their methods for presenting these options to their patients.
We hope you enjoy the discussion.

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