Entrepreneurs should focus on evidence to create businesses that provide personalized medicine

NEWPORT BEACH, California — Panelists at the OCTANe Medical Technology Innovation Forum discussed what entrepreneurs need to focus on when they develop a new business that looks to provide personalized medicine to patients.
“Pay attention to fact the health care industry — 97% of it — is disease-based care,” Shaista Malik, MD, PhD, MPH, associate vice chancellor of integrative health and executive director at the Susan Samueli Integrative Health Institute, said during the panel discussion. “The promise of personalized medicine is to flip that and to really

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