Customer service key to future practice success

After reading this issue’s cover story, I Googled “customer service books” and was directed to no less than 27 recent books focused on this topic. I had read only three of them. I suspect that most of you reading this commentary would not score any higher. But we ophthalmologists are definitely in the customer service business, and like it or not, we and our employees are being evaluated by every patient (and their family and referring doctor) during each encounter of every day.
Today’s patients want snappy service with no (Read more...)

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